News Releases
FOR IMMEDIATE RELEASE
- Mark F. Baer Joins Sales Team at J. Knipper and Company
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LAKEWOOD, NJ – August 5, 2004
Mark F. Baer, a veteran of pharmaceutical sales and services, has become the newest sales executive at J. Knipper and Company, a pharmaceutical marketing services company.
Baer has more than 18 years experience in the Rx, OTC, Medical Device and Market Research community. He has held a variety of commercial roles, including physician, hospital and retail sales, management and product development.
"Mark is a terrific addition to the Knipper team," said James J. Knipper, company president. "He knows the pharma industry inside and out, and he will a be a great asset in helping our clients reach their marketing goals."
Baer spent more than 12 years in pharmaceutical sales and sales management with Wyeth Pharmaceuticals. He has also worked for Nielsen/NetRatings.
Most recently, Baer worked with a marketing services company that specialized in data management services, patient assistant programs, direct marketing and fulfillment, market data analysis and reporting, and other customized marketing programs.
Baer holds a BBA in Marketing from Adrian College in Adrian, MI. He was born in Southern California and attended high school in the Philadelphia area.
Press contact:
Jim Knipper, CEO J. Knipper and Company, Inc. Tel.: 888-KNIPPER Jim.Knipper@knipper.comAbout J. Knipper and Company
Founded in 1986, J. Knipper and Company, Inc. provides healthcare marketing solutions in direct marketing, sampling, compliance, information technology, and salesforce productivity. Going beyond its roots in direct marketing and sample distribution, Knipper continues to offer innovative solutions to salesforce challenges, including MyPharmaRep.com (online solution for vacant-territory coverage), MySampleCloset.com (online sample ordering), and Knipper HealthAdvantage (bundling of pharma samples with consumer products). The company has invested considerably in its physical and data infrastructure over the years: the company currently has 270,000 square feet of space, with 12,000 of that refrigerated and 7,500 for controlled substances, along with an advanced Data Center, fully protected for the secure and safe handling of database management and sample supplies. Knipper is one of a handful of companies approved as an AMA DBL (database licensee).