News Releases

FOR IMMEDIATE RELEASE

Knipper Launches MySampleCloset.com for Online Practitioner Sampling

LAKEWOOD, NJ – August 25, 2006

James J. Knipper, President/CEO, J. Knipper and Company, announced the launch of MySampleCloset.com, Knipper’s proprietary, direct-to-practitioner resource that significantly expands the channels that pharmaceutical companies traditionally employ to connect with practitioners.

In making the announcement, Mr. Knipper explained, “MySampleCloset.com is a breakthrough product that addresses the increasing difficulties that representatives from pharmaceutical companies are experiencing in connecting with busy and overworked practitioners, many of whom have instituted no-see policies. MySampleCloset.com allows practitioners to access sample offers online, at a time of their own choosing.”

MySampleCloset.com is yet another element of Sample360°TM, Knipper’s integrated assembly of offerings that have been exclusively developed to provide comprehensive sampling services that keep pharmaceutical companies in compliance with the Prescription Drug Marketing Act (PDMA) and other legislative guidelines.

Ihab Ghaly, Vice President, Sampling and Regulatory Affairs, emphasized that MySampleCloset.com can be custom-branded for each pharmaceutical company and its products, even targeting sample offerings based on the practitioner’s area of specialty. Additionally, the online resource can be linked to the pharmaceutical company’s brand support websites or internet portals.

MySampleCloset.com is secure and in compliance with 21 CFR-Part 11 electronic signature and paperless transactions mandates. Real-time verification of practitioner license numbers is another key feature in the program.

“With MySampleCloset.com, pharmaceutical companies can achieve faster sampling turn-around time, which results in a cost-saving advantage,” added Mr. Ghaly. He further explained that the paperless, web-based MySampleCloset.com program complements other Sample360° services, including SampleSend, Practitioner Validation and Sample Accountability.

“MySampleCloset.com has the added advantage of optimizing the effectiveness of sales representatives, allowing them to expand the reach of their territories and assisting in better servicing their customer, the practitioner,” said Mr. Ghaly.

Press contact:

Jim Knipper, CEO J. Knipper and Company, Inc. Tel.: 888-KNIPPER Jim.Knipper@knipper.com

About J. Knipper and Company

Founded in 1986, J. Knipper and Company, Inc. provides healthcare marketing solutions in direct marketing, sampling, compliance, information technology, and salesforce productivity. Going beyond its roots in direct marketing and sample distribution, Knipper continues to offer innovative solutions to salesforce challenges, including MyPharmaRep.com (online solution for vacant-territory coverage), MySampleCloset.com (online sample ordering), and Knipper HealthAdvantage (bundling of pharma samples with consumer products). The company has invested considerably in its physical and data infrastructure over the years: the company currently has 270,000 square feet of space, with 12,000 of that refrigerated and 7,500 for controlled substances, along with an advanced Data Center, fully protected for the secure and safe handling of database management and sample supplies. Knipper is one of a handful of companies approved as an AMA DBL (database licensee).

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