Direct Marketing

There's no substitute for experience.

Direct-marketing services are often labeled a “commodity” which is cookie-cutter and mechanical.

At Knipper, we know otherwise. Our 20 years of specialized knowledge and experience have shown what works and what doesn’t. We’ve refined best practices for achieving the highest return on investment. Our dedicated design department has also developed a unique understanding of the best designs – to lower mailing costs and boost response rates.

For the launch of one leading pharmaceutical, Knipper handled database management, fulfillment, telemarketing, mass mailings, and Web services – all within a space of weeks.

Grace Under Pressure: Product Launch

Product launches test the mettle of the best marketing-solutions partners. Knipper has been called on numerous occasions to provide a turnkey solution, including database management, mailing, fulfillment, and telemarketing.

Bringing on multiple suppliers is often not an option, given the acute time-to-market pressure – often a matter of weeks, not months. Our results speak for themselves, and have even garnered the attention of publications like Product Management Today. In covering the recent launch of a major pharmaceutical, they write: “J. Knipper and Company was called in a week before approval to facilitate multiple mailings to 470,000 healthcare providers and provide support for a toll-free number for consumers and healthcare providers.” That spirit of collaboration and creative problem-solving is at the heart of all Knipper engagements.

Direct Mail and Beyond

Knipper can provide you with a full spectrum of direct-mail, fulfillment, database, recall, and specialty marketing-support services.

We believe our direct-mail programs are more than mail. They create and energize interaction with customers. Our sophisticated data-processing techniques ensure that your message will reach the customer most likely to influence the use of your product, and will invite your customer to communicate with you via a response vehicle.

In addition to direct mail and fulfillment, we offer sophisticated database management support. We can integrate the full spectrum of services provided by J. Knipper and Company with tailored messages to achieve a quantifiable return on your investment.

Consultative Needs Assessment

We help you optimize your programs by evaluating your in-house capabilities and gauging your outsource needs. Through a consultative needs assessment, we recommend an efficient integration of resources, such as direct mail and coupons.