The Knipper challenge!
Take the Knipper Challenge!
Based on our 20 years of experience as direct-marketing experts, Knipper has identified the 10 most common BRM errors and omissions. Test yourself and see how many of these errors or opportunities for improvement you can spot.
There are five errors on the address side, and five opportunities for
improvement on the message side. Send your response to us at Knipper – we will
conduct a monthly drawing among all responses for an attractive prize!
Email us at TheKnipperChallenge@knipper.com
Meanwhile, Knipper is happy to support our clients' direct-marketing education
efforts. If you would like some attractive four-color handouts of The Knipper
Challenge, please contact Jim Knipper directly, at 888-KNIPPER, or email him at Jim.Knipper@knipper.com
Are you a BRM expert?
Take this quiz and learn what could go wrong with your next mailing. By sending in your response, you can also qualify for a quarterly prize from Knipper!