Sampling Solutions

The name of the game today is preferencing. For 20 years, Knipper has helped hundreds of companies achieve the right balance in sampling, to get physicians and patients the samples they need – in the way that works best for them.

The Right Mix in Sampling

How do you ensure that the samples and literature you send are achieving the best possible result, and not going to waste? This is the "$64,000 question" in our industry, although the actual number is in the billions.

Samples and literature can reach a physician in a wide variety of ways, from mail, sales reps, fax, telephone, email, and the Web. And Knipper is active in all of them.

Since we first entered the sampling business 20 years ago, we have seen the focus shift toward physician and patient preferences. Our research and analytical tools track the individual preferences of each physician, ensuring that they receive samples how they want them, and when they want them. Through our unique position as an AMA DBL, we can also monitor prescribing patterns, so that sampling programs are continually fine-tuned to improve yield.

While your sales reps are making their rounds, you may be running a variety of other initiatives, from vacancy programs, patient assistance, vouchers, or coupons. Knipper works with our clients to achieve the right balance in sampling – so you don’t overspend, and you don’t overwhelm the physician.

Traditional Sampling and Kitting

Knipper offers a full range of sampling services, ranging from direct-to-practitioner, physician-relationship management, vacant-territory coverage, teleservices, repackaging and relabeling, and custom kitting.

With over 65 active pharma and biotech clients, Knipper processes thousands of shipments direct-to-practitioner each day, and services a significant cross-section of sales reps. For many of our clients, we offer not only sample execution, but the whole range of activities from clinical-trial to trade distribution. While normal turnarounds are 72 hours, we also offer 24-hour capability.

Knipper’s kitting activities are powered by a seasoned in-house design group that works closely with our clients to ensure packaging and collateral that “pops” and stays front-of-mind with physicians and patients. Having an integrated design capability ensures fewer management cycles and quicker response times and better quality.

Alternative and e-Sampling

Over the last 10 years, we at Knipper have launched thousands of alternative-sampling programs, hitting universes of 25 million patients. Knipper has put samples in the hands of patients via alternative sampling mechanisms for practically every disease state.

Thousands of pieces cross the desk of every physician. What does it take to ensure that yours will be the one that pops? Our goal is getting it right the first time – through an attention-getting “Knipperized” design, and by tracking preferences through superior analytics.

MySampleCloset.com is a Web-based solution that allows physicians to order samples and literature in real time, allowing you to cover vacant or white-space territories efficiently. Transactions meet stringent regulatory standards for electronic signature, and offer real-time practitioner validation, and inventory and order confirmation. Knipper is able to offer MySampleCloset.com with client-specific branding.