Eliminating Gaps in Your Circle of Influence

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Eliminating Gaps in Your Circle of Influence

Today the pharmaceutical industry is not just selling medications and services. Sales and marketing teams are establishing and nurturing relationships within their Circle of Influence primarily with healthcare providers (HCPs), pharmacists and patients. There can be huge gaps in this relationship building process. The goal is that each stakeholder will have the information and motivation to embrace a product for as long as possible. It is essential to find a holistic, integrated solution to fill these gaps so customers’ needs are met. Organizations must make the best use of resources to ensure that product adoption and script writing are maximized.

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