Direct Marketing Services
With 25 years of experience in direct marketing, and a decade of providing technology solutions to the pharmaceutical, biotech, and medical device industries, Knipper has the knowledge, systems, and capability to provide comprehensive, cost effective direct marketing solutions.
Pharmaceutical direct marketing has become an integral part of our industry. Highly successful companies are creating new value for their customers through the use of strategically driven direct marketing initiatives. In the 21st century, leveraging of the Internet and CRM databases has revolutionized the process.
Knipper provides key measurements and analytics which help our clients understand how customer preference, promotion, communication channel, and response data can be tailored and optimized to achieve the highest level of results with maximum cost efficiency.
- CRM based Closed Loop Multi Channel Marketing
- MyPharmaRep.com®
- E-Marketing and E-Sampling
- American Medical Association Database Licensee
- Direct Mail - Industry Mailing lists (AMA, AOA, ADA and NP/PA)
- Electronic fax and E-Mail services
- Kit design and assembly
- Dimensional mail piece design and production
- In-house print production facility
- Experienced Regulatory Compliance group
Grace Under Pressure: Product Launch
Product launches test the metal of the best marketing-solutions partners. Knipper has been called on numerous occasions to provide a turnkey solution, including database management, mailing, fulfillment, and telemarketing.
Bringing on multiple suppliers is often not an option, given the acute time-to-market pressure - often a matter of weeks, not months. Our results speak for themselves, and have even garnered the attention of publications like Product Management Today. In covering the recent launch of a major pharmaceutical, they write: "J. Knipper and Company was called in a week before approval to facilitate multiple mailings to 470,000 healthcare providers and provide support for a toll-free number for consumers and healthcare providers." That spirit of collaboration and creative problem-solving is at the heart of all Knipper engagements. read more
Direct Mail and Beyond
Knipper can provide you with a full spectrum of direct-mail, fulfillment, database, recall, and specialty pharmaceutical marketing, support services. We believe our direct-mail programs are more than mail. They create and energize interaction with customers. Our sophisticated data management techniques ensure that your message will reach the customer most likely to influence the use of your product, and will invite your customer to communicate with you via a response vehicle.
In addition to direct mail and fulfillment, we offer sophisticated database management support. We can integrate the full spectrum of services provided by J. Knipper and Company with tailored messages to achieve a quantifiable return on your investment.
MyPharmaRep.com® Closed Loop Marketing for Multi-Channel Campaigns
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