Why Knipper?
At Knipper, we understand the challenges facing the healthcare industry. Knipper provides services for many of the top 50 Pharma companies, including all of the top 5, and 14 of the top 20. Our engagements start with a consultative needs assessment. Then utilizing our collective knowledge and experience spanning almost 25 years, we develop innovative turn-key solutions designed to reach and exceed expectations. Solutions are created for brands no matter what stage of the product life cycle and are designed to fit existing budgets while maximizing results.
Our solutions, ranging from direct marketing and sampling through to data analytics and Web-based applications are grounded in robust systems and regulatory rigor, as well as years of seeing what works and what doesn't.
At J. Knipper and Company, while the dialog continues to shift toward ROI and quantitative demonstrations of value, we will not lose sight of the personal interactions that lie at the heart of our - and our clients' - core business.
The Knipper Advantage
Currently servicing:
- More than 100 pharmaceutical and life sciences companies
- More than 200 brands
- More than 500 active projects
We help our clients:
- Launch new products
- Increase or defend market share
- Expand reach and increase targets
- Educate & Influence providers and patients
- Cover vacant territories and white space
- Maximize sample allocation budgets
- Deliver patient safety alerts
- Manage recalls and REMS programs
Knipper Success Stories
Example-A
- Objective: OTC Sampling program to reach "specialty designated" whitespace prescribers
- Solution: High eRecruitment of targeted specialties for participation in eSampling effort
- Items Included: 25 products across multiple brands
- Orders: Over 200 per month
Example-B
- Objective: Rx Sampling program to reach "target list specific" whitespace prescribers
- Solution: High Level Multi Channel Marketing and Sample Fulfillment to targeted physicians
- Items Included: 2 products within a single brand
- Enrollment: Over 20% opt-in during the first 5 weeks
- Orders: Over 1,200 per week
Example-C
- Objective: Rx product launch and sampling program to reach all targeted prescribers (no sales force)
- Solution: Multi Channel Marketing, Tele-detailing, and Sample Fulfillment to all targeted physicians
- Items Included: 1 product and associated literature within a single brand
- Outcome: 20,000 targets. Almost 25% enrollment in less than 12 weeks
- Orders: Almost 7,000 orders in less than 12 weeks
Strong Heritage
