J. Knipper and Company, Inc., developing and delivering smart, effective and efficient commercial solutions to the healthcare community, announced today that the Company has entered into a strategic alliance with SDI Health, acquiring the rights to contracted project work from SDI’s Direct Marketing Solutions unit. This unit provides direct-mail and fulfillment services to healthcare companies throughout the United States. Details of the agreement were not disclosed.
Jim Knipper, President and CEO of J. Knipper and Company, Inc., stated, “As the healthcare marketing sector continues to grow, our strategy is to explore new avenues to capture that growth and to expand our reach among healthcare customers. Whether through investment in innovation in our service offerings or through business development such as this alliance, we will continue to execute against this strategy to further solidify our leadership in the healthcare marketing and pharmaceutical sampling sector.”
J. Knipper and Company offers a full spectrum of direct-mail, fulfillment, database, recall, and specialty marketing-support services, all designed to ensure the right messages and materials reach those customers most likely to influence use of a healthcare company’s products.