J. Knipper and Company Acquires Client Base from Direct Marketing Solutions Unit of SDI Health
J. Knipper and Company, Inc., developing and delivering smart, effective and efficient commercial solutions to the healthcare community, announced today that the Company has entered into a strategic alliance with SDI Health, acquiring the rights to contracted project work from SDI’s Direct Marketing Solutions unit. This unit provides direct-mail and fulfillment services to healthcare companies throughout the United States. Details of the agreement were not disclosed.
Jim Knipper, President and CEO of J. Knipper and Company, Inc., stated, “As the healthcare marketing sector continues to grow, our strategy is to explore new avenues to capture that growth and to expand our reach among healthcare customers. Whether through investment in innovation in our service offerings or through business development such as this alliance, we will continue to execute against this strategy to further solidify our leadership in the healthcare marketing and pharmaceutical sampling sector.”
J. Knipper and Company offers a full spectrum of direct-mail, fulfillment, database, recall, and specialty marketing-support services, all designed to ensure the right messages and materials reach those customers most likely to influence use of a healthcare company’s products.
About J. Knipper and Company, Inc.
Founded in 1986, J. Knipper and Company, Inc., provides the healthcare industry with solutions in direct marketing, sampling, compliance, information technology and sales force productivity. Going beyond its roots in direct marketing fulfillment and sample distribution, J. Knipper and Company continues to offer innovative solutions to brand marketing and sales force challenges as well as robust and comprehensive compliance data services.
The Company has invested considerably in its physical and data infrastructure over the years. Knipper now maintains 1,000,000 square feet of facilities, including significant storage capacity for refrigerated product and controlled substances, along with an advanced data center protected for the secure and safe management of client data and application services. J. Knipper and Company has become the largest provider of sample accountability services in the US and is one of a handful of companies approved as an American Medical Association Database licensee.