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Knipper Launches for Online Practitioner Sampling

Aug 25, 2006

LAKEWOOD, NJ – James J. Knipper, President/CEO, J. Knipper and Company, announced the launch of, Knipper’s proprietary, direct-to-practitioner resource that significantly expands the channels that pharmaceutical companies traditionally employ to connect with practitioners.

In making the announcement, Mr. Knipper explained, “ is a breakthrough product that addresses the increasing difficulties that representatives from pharmaceutical companies are experiencing in connecting with busy and overworked practitioners, many of whom have instituted no-see policies. allows practitioners to access sample offers online, at a time of their own choosing.” is yet another element of Sample360™, Knipper’s integrated assembly of offerings that have been exclusively developed to provide comprehensive sampling services that keep pharmaceutical companies in compliance with the Prescription Drug Marketing Act (PDMA) and other legislative guidelines.

Ihab Ghaly, Vice President, Sampling and Regulatory Affairs, emphasized that can be custom-branded for each pharmaceutical company and its products, even targeting sample offerings based on the practitioner’s area of specialty. Additionally, the online resource can be linked to the pharmaceutical company’s brand support websites or internet portals. is secure and in compliance with 21 CFR-Part 11 electronic signature and paperless transactions mandates. Real-time verification of practitioner license numbers is another key feature in the program.

“With, pharmaceutical companies can achieve faster sampling turn-around time, which results in a cost-saving advantage,” added Mr. Ghaly. He further explained that the paperless, web-based program complements other Sample360™ services, including SampleSend, Practitioner Validation and Sample Accountability.

“ has the added advantage of optimizing the effectiveness of sales representatives, allowing them to expand the reach of their territories and assisting in better servicing their customer, the practitioner,” said Mr. Ghaly.