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Knipper Launches Turnkey Solution for Vacant Territories

May 23, 2007

LAKEWOOD, NJ – J. Knipper and Company, an innovator in healthcare marketing solutions, has announced the release of, a suite of sales-productivity tools that helps pharmaceutical companies boost script coverage and deliver samples to physicians in an innovative manner.

The suite of online tools plays the role of a virtual, vacant-territory, or white-space sales representative. Practitioners can order samples and download product literature, while managers can track campaign performance to ensure efficiency and success. The suite can be used online in real time, or offline, depending on the user’s preferences.

“ represents a major step forward in using the Internet to boost sales coverage,” said Jim Knipper, the company’s co-founder and CEO. “Pharma companies are looking for innovative ways to get practitioners the samples they need, while carefully managing their cost of sales. can make a meaningful impact on the bottom line.” can provide temporary or long-term coverage of vacant or white-space territories through three main modules:

  • Practitioners can order samples online, in real time, through, an easy-to-use Web program.
  • The program lets users request a wide range of supporting materials, including product and patient literature, e-detail, and vouchers.
  • Decision-makers can access management reporting in real time: all data and campaign results are available via a user-friendly Web interface.

“ was developed with both convenience and security in mind,” said Ihab Ghaly, Knipper’s Vice President of Sampling and Regulatory Affairs. “All orders are secure and confirmed through electronic signature, with real-time verification of practitioner data.”

The suite includes modules incorporating technology from two of Knipper’s partner firms: Compass Healthcare Communications, a full-service online marketing agency, and Quaero, specialists in marketing database development and implementation.